Google AdSense Switch from CPC to CPM in 2024

Is it true Google AdSense later in 2024 changed the way the publisher's payment of CPC switched to the CPM payment model? Now to answer that, we're both listening to live announcements or live updates from Google AdSense. And these are the summaries I got.

Driven from Google blog official page, the popular content monetization program for publisher, will switch from the payment system CPC (cost per click) to CPM (cost per mil) In 2024. This announcement was made by Google on November 2, 2023.

Contents List:

What's Google AdSense?

Google AdSense, service that allows website publishers to display ads from advertisers around the world and get money from clicks or advertisements, has announced two major changes in the way they pay publishers. This change is meant to provide greater transparency, more flexible choices, and more uniform ways to measure commercial performance. Read an article about "How to Google AdSense List in New Blogger“.

Separate Results for Purchasing Side and Sales

The first change done by Google AdSense is to separate the results into separate rates for advertisers and publishers. Earlier, publishers received 68% of the commercial revenue shown with AdSense. Now, publishers will get 80% of the income after the advertising platform takes its expenses, whether it's a Google platform or a third party platform. For example, when Google Ads Buying display ads at AdSense, Google Ads will store an average of 15% of the advertising expenses. Overall, publishers will still make about 68% of their income. Read an article about "_“.

This change will give publishers a clearer picture of how much they get from every commercial shown on their website, and how much the advertisers pay to reach their audience. This change will also allow publishers to compare the rates for the results offered by Google AdSense with the other technology providers they use.

Switch to screen payment (CPM)

The second change done by Google AdSense is moving from especially paying publishers per click to the standard industry view is paying per view. These changes will give them more uniform ways to pay the publishers for their advertising rooms across Google products and third party platforms, helping them compare to the other technology providers they used.

This change will also eliminate the differences between ads being paid per click and ads being paid per view, which can cause discrepancies between AdSense reports and reports from other platforms. By switching to per view payments, publishers will get money every time advertising is shown on their website, regardless of whether the ad is clicked or not.

Impact for Publishers

Based on Google's tests, publishers won't see any change in their income as a result of these changes. This change is expected to provide greater transparency into the media purchase process and provide a more flexible option for publishers to optimize their income. This change will begin in effect in the beginning of 2024.

Now that's the summaries that I respond to. Google official page. Read an article about "What's AdMob? Function, Feature, Work How, and Manfaya“.

Then what should Publisher do?

Here are some of the things that the publishers need to take care of regarding these changes:

Publisher needs to adjust their monetization strategies to maximize the income of the CPM system. This can be done by increasing content and user experience to attract more visitors to the website.
Publisher needs to understand that CPM can vary depending on the kinds of ads, the location of target audience, and other factors. Publisher needs to do research to know the CPM is average for the kinds of ads they show.
Publisher needs to continue to increase the quality of user content and experience to increase the number of advertisements received. It will help the publisher to get a higher CPM.

Overall, these changes can be an opportunity for publishers to increase their income from Google AdSense. However, publishers need to understand these changes and adjust their monetization strategies to maximize its benefits.

tips optimize the income of CPM

Here are some tips to help publishers to maximize their income from the CPM system:

Show ads relevant to web content. This will help to increase CTR (click-through rate) ads, which can increase CPM income.
Show ads at strategic locations on websites. This will help to increase advertising visibility, which can also increase CPM income.
Use an interesting and high quality ad. This will help to increase CTR and advertising visibility, which can increase CPM income.

By following these tips, publishers can increase their chances of getting a higher CPM than Google AdSense.

Maybe that's all I can say, hopefully this information article will work.

Source: blog.google